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Peter DeLegge - Marketing Expert

Peter DeLegge
Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume 

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peterdelegge AT gmail DOT com




"Motorola's internet marketing maven."
- Business Marketing Association (BMA)

"Marketing Thought Leader"
- Selected for the Marketing Thought Leader Keynote DMA B-to-B Interactive Marketing Conference 

"Marketing expert"
- Crain's BtoB Magazine

"...marketing wunderkind, Peter DeLegge."
- Editor, Crain's BtoB 

"The results of the (Motorola SLVR SEM campaign) were phenomenal"
Official Ad-Tech Blog referring to results on SLVR SEM campaign DeLegge led, presented at Ad-Tech
"Motorola's approach to search engine marketing (developed and managed by Peter DeLegge), as illustrated by the SLVR campaign, effectively connects the dots and demonstrates the role of keyword advertising in all parts of the purchase funnel...Motorola's SEM program is best in class and I applaud the forward thinking and its implications for an integrated approach to the marketing mix."
John Burke, Managing Director Technology Vertical Google

More Quotes from top marketing experts and publications about DeLegge's work at Motorola

Executive Summary 
Peter DeLegge possesses an wealth of marketing experience and skills spanning two decades and 15 years managing online marketing. DeLegge has delivered results in a wide range of industries and corporate environments for companies ranging

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from the Fortune 500 to medium size corporations. His background includes both B2B and B2C marketing, with an emphasis on online marketing (B2B and B2C) and business-to-business marketing management.

His record of accomplishments in senior level marketing roles at Motorola, ADT and Aon, reflect a passion for marketing excellence and straight-forward, personable style. His marketing programs have been praised by executives from Google as a model for all marketers and featured as best case studies in numerous marketing publications. DeLegge has been cited as an expert on online and integrated marketing by both marketing publications such as Direct, BtoB, MarketingSherpa to Wired, many newspapers and books from leading marketing authorities such as Philip Kotler. 

Experience Delivering Great Results, Regardless of Industry
At Motorola, DeLegge was responsible for a greater than 20% (two million unique visitor) increase in monthly traffic to Motorola.com and global interactive marketing programs that have been praised as best practices in the Fortune 500, such as achieving improvements over Motorola's past conversions by as much as 250% or more. MarketingSherpa called the program and results "stunning," while a host at AD-Tech referred to the program as "brilliant." 

At ADT, DeLegge was responsible for improving online conversions by more than 50 percent on an annual spend of more than $9 million USD. During a period where the overall marketing budget was cut by 15%, DeLegge successfully made the case for increasing the online marketing budget by $1 million USD annually. 

While at the Aon, DeLegge identified sub-standard processes and results and instituted new, enterprise-wide marketing programs and inter-departmental teams that quickly took the company to the best practice range, gaining some of the best results ever reported for B2B campaigns of their type within one year while reducing costs. During DeLegge's tenure at Aon, it was twice selected as an eWeek eBusiness Innovator and its public website was chosen as among Crain's BtoB Magazine's best 100 websites for four consecutive years.

DeLegge was recognized by the Direct Marketing Association (DMA) as a marketing thought leader, and provided the keynote speech at their annual, national interactive marketing conference in 2006. His writing and marketing publication, Marketing Today, has been recommended, quoted, or referenced by more than one hundred b-schools, associations, noted marketers, marketing publications and marketing book authors. The list includes Harvard Business School's Working Knowledge, Northwestern's Journal of Integrated Marketing Communications, Vanderbilt's Graduate School, Knowledge@Wharton, Crain's BtoB, Direct, Inside Direct Mail, Business 2.0, Larry Chase's Web Digest for Marketers, . Christian Science Monitor, WSJ's Career Journal, Inc, Chicago Sun-Times, Fast Company, MarketingSherpa, AMA's MarketingPower.com, Folio Magazine, AdWeek Online, Entrepreneur and more. Marketing Today  subscribers include marketers from more than 20% of the Fortune 1000 (click here for  partial list of subscribers).  

DeLegge keynoted at IQPC's "Measuring and Ensuring Return on Your Marketing Investment" an event created based on an article he wrote on the topic. Presenters included directors and VPs from Kraft, eBay and McKinsey. DeLegge has presented three consecutive years for Crain's BtoB NetMarketing events as well as many other marketing events. DeLegge is the author of a forthcoming book on internet marketing to be published by Wiley.

Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume (MS Word)

Publisher of 

recommended by Harvard, Northwestern and others    

featured in the Wall Street Journal's Career Journal

Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume (MS Word)
MarketingHire.com / Independent Consultant 2008 - Present
◊ Principal, MarketingHire.com/Marketing Director and Consultant  
ADT (NYSE: TYCO) 2007 - 2008
◊ Director, Interactive Marketing  
MOTOROLA (NYSE: MOT), Chicago, IL 2005 - 2007
◊ Corporate Internet Marketing Manager
Fortune 200 B2B insurance services and management consulting firm
2000 - 2004
◊ Corporate Director, eMarketing, Aon Corporate  
◊ Director of Marketing, Aon Information Strategies 
◊ Marketing Manager/Interactive Marketing Consultant
Marketing Manager for Hydrosol, a chemical contract manufacturing (contract packaging) company and consultant to the parent company's other operations, Gold Eagle, makers of HEET, STA=BIL, 104+ Octane Boost, etc. 
1998 -  2000
LAMARCHE, Des Plaines, IL
B2B electronic equipment manufacturer (power conversion equipment and battery chargers)

polo lacoste Marketing Communications Specialist
1995 - 1998
CONAM, Itasca, IL
Commercial testing laboratories and trade schools
Corporate Marketing Manager
1994 - 1995

- Project management for Wallace (now RR Donnelly) on some of the world's largest direct-mail marketing campaigns including AT&T, Chrysler, Columbia House, Disney, Saatchi & Saatchi, Hearst Magazines, BMG, etc.
- Two years as Advertising Account Executive for Chicago Tribune Community Publications; won two awards for sales excellence.
- Several years as Account Manager at two marketing communications firms.

- BA, Marketing
, Saint Xavier University, Chicago
- Leadership Development Program, Northern Illinois University
- Numerous Corporate Training Programs and Seminars

Peter DeLegge, Business-to-Business Marketer Resume in Word Format Download Resume (MS Word)

Recommendations for Marketing Today Peter DeLegge, his writing and publication, Marketing Today, has been quoted1, referenced or recommended* by:
- Harvard Business School's Working Knowledge1*
- Northwestern University Medill School's Journal of Integrated Marketing Communications
- Knowledge@Wharton
- Fast Company*
- Business 2.0
- Wired
- Entrepreneur
- Inc.com
- Direct
- DM News
- Crain's BtoB
- AdWeek Online
- MarketingSherpa
- Inside Direct Mail
- Wall Street Journal's Career Journal
- MarketingPower.com
- Christian Science Monitor
- Folio Magazine
- eMarketing Magazine
- Larry Chase's Web Digest for Marketers
- Wireless
- Ad Tech Blog
- iMedia
- ePrarie
- Chicago Sun-Times
- Vanderbilt's Guide to Marketing Careers

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